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Master Of The Brand
Master Of The Brand
November 22, 2010
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MASTER OF THE BRAND
THE MOST POWERFUL PEOPLE ON EARTH

THE LIST- Nicole Perlroth and Michael Noer
The 68 who matter.

ONE IN A BILLION
Our experts name the seven most important people on their lists:

DAVIS GUGGENHEIM
Eduation

NIKKI FINKE
Hollywood

NOURIEL ROUBINI
Economics

ELI BROAD
Philanthropy

VINOD KHOSLA
Clean technology

FACT & COMMENT- Steve Forbes
One healthy approach for the GOP.

CURRENT EVENTS- David Malpass
Congress must hit the ground running.

FORBES FOCUS
MOVE OVER, MERRILL- Halah Touryalai
The biggest, best retail brokerage firm you’ve never heard of.

CITIGROUP’S BAD BOY- Nathan Vardi
Why did it loan $126 million to an untested businessman?

JOUSTIN’ WITH OBAMA- Brian Wingfield
Bruce Josten may be the lobbyist the President most fears.

INNOVATION RULES- Rich Karlgaard
What really grows an economy.

SNOB APPEAL- Jeff Bercovici
Billionaire Mikhail Prokhorov backs a Russian-language magazine-in the U.S.

SOCIAL REMIX- Andy Greenberg
Is WikiLeaks headed for obscurity-or is it a Ground Zero in the Cyber War?

TECHNOLOGY
DATA DRIVEN: SEEING THROUGH SALT- Christopher Helman
Using seismic data, Chevron is finding new oil deep under the Gulf of Mexico.

GAME CHANGERS- Andy Greenberg
Andrew Kalman is ready to launch the personal satellite revolution.

INVESTING
TWEETS ON THE STREET- Zack O’Malley Greenburg
Social networking is coming to the brokerage business. For better or worse.

BEYOND THE BALANCE SHEET- Michael K. Ozanian
Here are companies that are simultaneously hiring and improving productivity.

INVESTMENT STRATEGIES- William Baldwin
How to carve up your portfolio to save on taxes.

PORTFOLIO STRATEGIES- Ken Fisher
Ignore the monkey business. Focus on buying cheap stocks of good firms.

INTRINSIC VALUE- William Priest
The 9% solution-an answer to anemic stock returns.

ENTREPRENEURS
BIG SCOOP- Maureen Farrell
Bruce Ginsberg figured out how to sell real ice cream from scratch-on demand.

SERIAL STARTUPS- Christopher Steiner
Daniel Shader wants to bring e-commerce to those without credit cards.

ASK AN EXPERT- Robert Bovarnick
Customers slow to pay? Five ways to pry out the check.

LIFE
“CRAZIEST DAMN THING”- Monte Burke
Herb Kohler, prince of toilets, sinks and showers, becomes a leading man in golf.

HUMAN CAPITAL
THE STORYTELLER- Clare O’Connor
Murray Nossel brings companies together by getting people to talk about themselves.

AMERICA’S LARGEST PRIVATE COMPANIES
MONEY, MATH AND MEDICINE- Matthew Herper
Dennis Gillings has made a fortune doing the grunt work for drug companies.

SHILL SHOCKED- Lacey Rose
Guthy-Renker, the king of infomercials, tries its hand at social media.

THOUGHTS
On the Business of Life.