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Company Of The Year: Monsanto
Company Of The Year: Monsanto
January 18, 2010
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COMPANY OF THE YEAR: MONSANTO- Robert Langreth and Matthew Herper
Monsanto’s first round of attackers said its seeds were evil. Now the charge is that Monsanto’s seeds are too good.

EXELON: CASHING IN ON CARBON TAXES- Jonathan Fahey
Exelon’s John Rowe has been planning for expensive carbon for a decade. Now it’s time to push for the payoff.

BLACKROCK: CLEANING UP ON THE BAILOUT- Liz Moyer
Caught in the cross fire between Washington and Wall Street, BlackRock’s Larry Fink must protect his profits and his firms’ reputation.

THE YEAR AHEAD 2010
The FORBES staff offers a glimpse of what’s in store for business and the economy in 2010. Read more at forbes.com/sneakpeek.

OPINIONS
READERS SAY

SIDELINES- William Baldwin
Does gold provide retirement security?

FACT AND COMMENT- Steve Forbes
The U.S. economy will grow in 2010.

CURRENT EVENTS- Amity Shlaes
Too much bank? How today’s economics resemble a Monopoly game.

DIGITAL RULES- Rich Karlgaard
When it comes to GDP; growth matters.

IDEAS & OPINIONS- Andy Greenburg
Teach the world to make a $75 computer and you’ll feed it for a lifetime. Maybe.

ON MY MIND- Newt Gingrich and Dan Varroney
Real job growth begins with ending government stimulus packages.

HEADS UP- Joann Muller
Will electric-car batteries be the next green tech to go bust from overcapacity?

OUTFRONT
SPORTS SPONSORSHIP HIT THE SKIDS- Stephane Fitch, Mike Ozanian and Kurt Badenhausen
Tiger’s not the only sports institution suddenly starving for sponsorship dollars.

SECOND ACTS- Matthew Schifrin
Two former Wall Streeters are helping a startup snatch fed-up brokers and assets.

WITH FRIENDS LIKE THESE- Steven Bertoni
Firms are pooling clients’ money to buy privately held Facebook shares.

CLEAN ENERGY OR BUST- Lee Gomes
Zapping in beams from outer space to meet California’s renewable energy mandate.

THE COOKIE THAT WON’T CRUMBLE- Laurie Burkitt
Marketers have a fresh way to follow you around the Web.

FOLLOW-THROUGH FLASHBACKS

PLUS: Good banks, bad banks.

TECHNOLOGY
HOLY COW- Matthew Herper
Genomics is just starting to improve human health. But it has revolutionized dairy farming.

VONAGE’S SECOND CALLING- Elizabeth Woyke
The Internet phone company wants to go from your home phone to your cell phone.

DIGITAL TOOLS- Lee Gomes
Pirates Rule the Seas

MONEY & INVESTING
MAKERS & BREAKERS
E-House Holdings Ltd.: NCI Building Systems; Westport Innovations.

PAYING RETAIL- Stephane Fitch
Wal-Mart, famous for squeezing suppliers, wasn’t as exacting with employees’ retirement savings.

THE FIXED-INCOME FIX- Asher Hawkins
Bond pricing is opaque. Brokers like it that way. Here’s how to get a good deal.

CALAMITY INSURANCE- Michael Maiello
Jean-Marie Eveillard left a golden legacy at First Eagle funds-yellow metal.

HEALTH
HEAVY METALS INC.- Doctors pushing chelation therapy are a creative, resilient bunch.

CAREERS
FIRST DOWN AND 60- Monte Burke
Being chief executive of TD Ameritrade wasn’t enough; Joe Moglia tries college football.

HOOK ‘EM HORNS- Peter J. Schwartz
Texas tops our list of the most valuable college football teams.

ENTREPRENEURS
SHARE FLOAT- Helen Coster
Gavin McClurg traded job-hopping for the corner office aboard a 57-foot catamaran.

MARKETING
ONLINE PUBLISHING’S WHITE KNIGHT- Laurie Burkitt
Rubicon Project aims to help digital media outlets get more revenue.

GOT COOKIES?-Vivian Wai-yin Kwok
Kraft finds a way to sell Oreos and other old favorites to new Chinese customers.

BABY LOVE- Laurie Burkitt
Parents in China flock to the Internet for information and products.

FORBES LIFE
THE THRILL OF THE CHASE- Rebecca Ruiz
Hunting deer is too boring. Go after something harder, like a bull elk.

COMPANIES, PEOPLE, IDEAS
INSIGHTS- Peter Huber
Science on the Potomac

COOKING WITH GAS- Steven Bertoni
Building the largest pipeline system in Texas, Kelcy Warren has taken on naysayers and the feds. Time for something new.

FINANCIAL COLUMNISTS
PORTFOLIO STRATEGY- Ken Fisher
A Grateful Dead Year

THE MIDCAP MARKET- Vahan Janjigian
Emrace The Malaise

INTRINSIC VALUE- Whitney Tilson John Heins
Long and Strong

MARKET TRENDS- Martin T. Sosnoff
Buys for a Buoyant Economy

THOUGHTS
CRIMINAL MISCHIEF