Box Office: 'Spider-Man: Homecoming' Suffers MCU's Worst Second-Weekend Drop Ever
Headline: Box Office: 'Spider-Man: Homecoming' Suffers MCU's Worst Second-Weekend Drop Ever
Author: Scott Mendelson, Contributor
Date: Sun, 16 Jul 2017 11:30:00 -0400
Hours Ago: 5
Sony’s Spider-Man: Homecoming isn’t remotely a flop. Yet the $175 million-budgeted Marvel Cinematic Universe entry earned another $45.2 million in its second weekend of release and has now earned $208.27m in 10 days. But the film did drop 61% in its second weekend, identical to the second-weekend drops for Spider-Man 3 and The Amazing Spider-Man 2. And that $45m weekend figure, from a $117m opening weekend, is identical to the $45m third weekend of Sam Raimi’s Spider-Man (in 2002) and the second weekend of Spider-Man 2 (coming off an $88m Fri-Sun/$180m Wed-Mon debut in 2004).
So, unless it catches up over the next month (and that’s not remotely out of the question), we’re looking at an identical multiplier to Amazing Spider-Man 2 ($202m/$91m) and Spider-Man 3 ($336m/$151m). That will lead to a domestic total almost identical to the $262m cume of The Amazing Spider-Man (from a $137m Tues-Sun debut) back in 2012. And adjusted for inflation, it will be noticeably fewer tickets sold than that 2012 reboot. And if the second-weekend figure holds up, the 61.3% drop will be the worst ever for a Marvel Cinematic Universe title.
Now, to be fair, the $117 million opening weekend was among the MCU’s biggest outside of the May summer kick-off blow-outs, second to Guardians of the Galaxy Vol. 2 among MCU films that didn’t open in early May. And we’re still looking at a film that may end up the summer’s third-biggest domestic grosser, give or take Despicable Me 3. And it cost a lot less than the $235m-$255m budgets of the last two Amazing Spider-Man movies, and it was well-liked enough that a sequel should at least hold down the fort comparatively. Heck, if it plays less like a Spidey movie and more like a more frontloaded MCU movie (think Captain America 1 or Iron Man 2), it may get closer to $285m than $265m.
But, for all the talk about how adding Spider-Man to the MCU and bringing along Robert Downey Jr.’s Iron Man would goose the franchise, that clearly didn’t happen (for one thing, Tony’s interactions with Peter were of more interest in Civil War). And frankly, I never thought it would, since at the end of the day folks who were uber-excited about the MCU were mostly the same folks who would flock to any Spider-Man movie on opening weekend. Moreover, the MCU effect arguably canceled out those who had given up on the franchise after Amazing Spider-Man 2 or had their fill of Spidey movies.
It was more about stopping the bleeding than goosing the IP. Now the good news is that it’s doing well overseas ($260 million overseas for a $468m total with plenty of territories, including China, still to come) and, again, folks liked the Tom Holland/Michael Keaton/Zendaya movie so the IP is in better health than it was a month ago. Oh, and Baby Driver is making a run at $100m domestic, but I digress. In the end, Spider-Man: Homecoming was the Steve Jobs of superhero reboots. Like The Incredible Hulk, Marvel made a seemingly more commercial and acclaimed package but still got a relatively similar result.
For the moment, if The Emoji Movie is even remotely decent, might I suggest a double-sneak preview next weekend?
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